Chick-fil-A laid an egg when it sent out an email to its customers promoting National Sandwich Day.
Given that the fast-food chain sells chicken sandwiches, one would think the day would provide a great marketing opportunity.
There was only one little problem: National Sandwich Day falls on Sunday, Nov. 3, and Chick-fil-A stores are never open on Sundays.
“Well … this is awkward,” a second email started out. “We’re actually closed on National Sandwich Day.”
CNN reported that the company apologized for any confusion, writing that they’ll see their customers as usual – Monday through Saturday.
Rival Popeyes made a little fun out of the error on Twitter, while emphasizing their stores are open seven days a week.
— Popeyes Chicken (@PopeyesChicken) October 31, 2019
Even before Chick-fil-A went public with its email faux pas, Popeyes announced its chicken sandwich would be coming back.
On National Sandwich Day.
On Nov. 3.
On Sunday, when Chick-fil-A is closed.