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Vicksburg’s Ron Lane is growing a brand by mastering videography

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Ron Lane turned his layoff into a thriving business (with permission)

VICKSBURG, Miss. (Vicksburg Daily News) – Just a year after shooting music videos from his iPhone, Vicksburg native Ron Lane has mastered his talented ability behind a camera and now has many clients requesting his videography work.

When COVID-19 was at its highest, Lane was out of work for three months. The unexpected hiatus yielded an opportunity for him to truly find himself.

In July 2020, Lane shot his first music video from his phone. The positive feedback he received led him to shooting two more before he decided to buy a camera to take the new endeavor to the next level.

“I heard someone say that if I want my clients to take me serious then I should invest in myself,” Lane said.

From there, Lane taught himself how to work and operate a camera with no prior knowledge. His bold determination coupled with his natural talent was a formula for success, and Lane’s clientele continues to grow.

Just one year later, Lane has completed over 60 video shoots, including weddings, interviews, commercials, concerts. The husband and father of four has managed to grow his new business while still working a full time job at Nissan.

Lane’s meticulous work has taken off tremendously and has attracted clients from far and wide. He’s served clientele from Louisiana, Texas, Nevada, and California, making “Ron Shot It” a true brand.

Lane is fully dedicated to his work and sometimes stays up all night to complete his projects and meet his goals that he set out for himself.

“I started this journey to help local artists and my main goal his to see a local artist explode in the music industry,” Lane said.

Lane is continuing to attract more and more attention as his videos continue to improve and people have been recognizing the “Ron Shot It” name.

Although his brand is getting much larger, Lane hasn’t forgotten the people or the work it took for him to get to this point.

“My wife Ke’Era and our kids have been my biggest inspiration in this,” Lane said. “Kenny Green was also one of the first people who believed in me and special thanks goes out to him.”

If you are interested in Lane’s work, visit his Facebook page for more information or to contact him directly.

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Vicksburg Daily News