After stating his desire to create a college football playoff system, Dallas Mavericks owner Mark Cuban has set up a limited liability company, called Radical Football, in an effort to start the process, the San Diego Union-Tribune reported Thursday.
In an email to the paper, Cuban said the company’s goal is “to impact college football so that the last two teams playing are the best two teams.” Radical Football was officially registered in Texas on Dec. 28.
Cuban, who made billions by selling his internet company Broadcast.com to Yahoo in 1999, announced in December that he intended to use his fortune to try to create a college football playoff system to replace the Bowl Championship Series (BCS).
The BCS has long been reviled by fans because it uses a combination of polls and computer models to come up with the top two teams for the championship game. But schools from smaller conferences, like TCU, Boise State and Utah, have been left out despite going undefeated in recent years.
Cuban has referred to the BCS as “an inefficient business where there’s obviously a better way of doing it,” adding the whole country was in favor of killing the system.
Cuban says that over the next year Radical Football intends to “advance towards that goal.”
It is unclear how large the staff will be, but Cuban already hired Brett Morris, a former Los Angeles-based digital media consultant.
“He’s real engaged in this,” said the 40-year-old Morris, who once worked in the Notre Dame athletics department as promotions coordinator.
Last weekend, Morris was in San Diego to judge a competition in which dozens of college students presented their ideas for a viable playoff system. The winners from Oxford University will make their pitch to Cuban for a 16-team playoff later this year.
Cuban, who has owned the Mavericks since 2000, has suggested offering financial incentives to universities as a way to persuade presidents and athletic directors to agree to participate in the playoff system.