WQBC radio was believed to be the oldest radio station in the state of Mississippi. Operating on AM frequency 1420, the call letters were reportedly for the words “We Quote Better Cotton” from radio’s heyday when farm market prices were a staple of daily programming.
The station dates back to 1928 when it was first licensed to Utica. In 1931 the station was purchased by the Cashman family and moved to Vicksburg. FCC rules against cross ownership with a newspaper forced the family to sell the station.
Notable alumni include world renowned blues musician Willie Dixon, Adrian Cronauer, who was the inspiration for the movie “Good Morning Vietnam,” and Woodie Assaf, who cut his teeth in radio before becoming the nation’s longest serving weather man on WLBT.
On Sept. 28, 2020, the last owners, COSTAR Broadcasting, surrendered the license to the Federal Communications Commission.
The station last operated from a studio and tower location on Porter’s Chapel Road. Those facilities have been torn down. With the license surrender, a piece of Vicksburg and Mississippi broadcasting history died along with it.